VISUAL DESIGNER
DRAWCLOSE
Drawclose
One small practice a day.
Concept, brand, design, motion, development and marketing: Mark Jones · 2026
Drawclose is a daily parenting app I conceived, designed and built on my own. Parenting advice is overwhelming, so Drawclose asks for one small thing a day: one card each morning with a principle and one realistic thing to try. Every day you practise adds a piece to your tower. The towers become gems you can spend on new decks or gift to someone else.
I created the identity, a system of stacking shapes that forms the logo, the icon, the tower and the characters. I also designed every screen, from wireframes to final UI. I built a motion system that animates the whole app, developed the app in Unity for iPhone and Android, and made the launch ads and website.
Personal Project
DRAWCLOSE
MOTION DESIGN
DRAWCLOSE
Website